The balance of safety and uniqueness in CRS design


In the Child Restraint Systems (CRS) sector which is heavily regulated, and safety-standards driven, creativity now leads together with mechanical and technical challenges. With the increasing demand for a well-built seat, that combines a solid mechanical structure, with a custom-made dressing over it, manufacturers and retailers are asking for products that are different and completely…

Can new materials enhance brand positioning in strollers?


The strength of fashion and brand power is now a key factor in driving stroller sales. Creating stroller envy enables brand distributors to command a higher price for their products in a saturated marketplace and new materials can help their stroller stand out from the crowd. There has been a massive increase in the demand…

Industrial Designer Adds New Talent To JMDA Team


JMDA Design welcomes Gareth Wyn-Thomas to the team as their new Industrial Designer, bringing with him a wealth of knowledge and his unique experience in the transport sector. Adding to their team of product designers and design engineers based at their Head Office in Pershore, Worcestershire, Gareth’s appointment adds a new dimension to the team’s…

Is integrated styling a key factor in stroller design?


The stroller industry has seen a dramatic increase in sales, particularly online due to the impact of the COVID-19 pandemic and with this the drive for uniqueness, attention to detail and overall integrated styling. The saying ‘you never get a second chance to make a first impression’ has never been more relevant as it is…