Product design styling in the accessibility and mobility industry.

Product design styling in the accessibility and mobility industry.

Accessibility and mobility products such as wheelchairs and mobility scooters have long been focused on the practical aspects of the product development, with function over form prioritised and little thought of style, especially integrated styling. Having a unique product that stands out from the crowd should not be for every other consumer product!

By reflecting on designs from other moving vehicle sectors and by breaking traditional boundaries, those with restricted mobility in everyday life should be able to enjoy more stylish and dynamic products. Such products can encourage the exploration of new markets and users, yet can still be made profitable.

Differentiation of accessibility and mobility products from competitors.

Like any other consumer market sector, the mobility sector has multiple entrants and a competitive marketplace. Amongst the vast array of functional products, a unique stroller style or design helps your product to stand out from your competitors in what is a surprisingly saturated market. Once most of the mobility devices on the market have achieved a similar degree of functionality and price range, the main element of distinguishing the different brands is pure styling. Unlike convenience products, such as fridges, washing machines, printers, etc…, where (except a few rare occasions), there’s limited opportunities for styling and all the products have more or less the same functionality. There is no reason why mobility products should be considered in a similar vein and a small number of manufacturers are beginning to explore a higher degree of style to go with the very necessary function of such products.

Product design uniqueness helps increase sales and profits.

It might sound obvious, but a product that has a unique design will be easier to sell than a ‘me to’ product. Leading with a mobility design that is new to the market attracts awards and, in turn, creates excitement within the industry and amongst consumers. While something like ‘badge envy’ or ‘stroller envy’ in the nursery sector may not be first on the minds of someone in the unfortunate position of needing a mobility scooter or wheelchair, a wider choice of style and additional function is something a user would inevitably like to have and enjoy. Developing such a product with a new style creates the desire, want and need to buy that specific brand. This, of course, benefits the manufacturer as well, through greater sales and revenue.

Experience counts when designing a new product.

What has been done before and what hasn’t been done previously, both locally and globally gives a sound base in which to start the product design process. 32 years’ experience gives us that edge in designing products and uniqueness is always at the forefront of our minds. As a product design studio, tasked with this challenge, it is very interesting and satisfying to know that each and every new item we design is basically a trend-setter of its own.

If you would like to find out more about creating unique product designs for the mobility and accessibility industry by working with JMDA Design, please call +44 1386 426100 or alternatively  register for the next JMDA mobility and accessibility webinar please click here >>>https://register.gotowebinar.com/register/8937086027959781974