JMDA Boost Creativity With Group Fitness

Eager members of JMDA’s design team have recently begun participating in challenging group fitness classes not only to get fit and tone up, but to boost creativity, enhance productivity and promote design inspiration.

Research suggests that participating in regular aerobic exercise is very beneficial for thinking and cognition. Not only can it help to improve divergent and convergent thinking, which are considered the two components of creative thinking, but it can also enhance the function of the prefrontal cortex, which is important for creativity and moving attention from task to task.

The team at JMDA Design hope to channel creative thinking, enhance productivity and encourage exciting and innovate design, all whilst having a bit of fun, and have begun attending weekly sessions at Tonic Personal Training Studios.

CRS Engineer Helena Lewis explains, ‘I’m really excited to be starting the group fitness training along with the rest of the design team.  ‘Group fitness is a great team building activity, we always have a good laugh together especially during the circuit classes where we’re racing against the clock!

The team at JMDA deliver creative, innovative and practical design solutions for their global client base. Specialising in the design, development and compliance of child restraint systems, the team exceed expectations in user centric, brand aware consumer product design.

For more information about JMDA Design’s engineering and new product development expertise please email [email protected] or call +44 (0) 1386 426100.